Specialized Legal Expertise for Modern Businesses

Modern advertising, marketing, and sales enablement increasingly relies on data, digital platforms, personalization and AI-enabled tools. A single initiative may raise advertising, consumer protection, privacy and AI governance issues. Joanna Bolton brings rare experience and expertise across these business critical, increasingly overlapping risk areas. She has led both global marketing legal and global privacy functions for a Fortune 50 technology company and, as an IAPP-certified privacy and AI governance professional, has advised on enterprise-wide AI governance as well as the application of AI governance and risk-management principles for marketing, advertising and consumer-facing uses of AI. Her earlier experience as a litigator also informs how she evaluates risk, including the likelihood of disputes, regulatory scrutiny and the practical consequences when legal issues escalate.

This breadth of experience allows Joanna to provide sophisticated advice within each individual practice area while also recognizing related issues that may otherwise be overlooked. Clients may engage her for strategic legal support for advertising and consumer protection matters, privacy and data-driven marketing, AI governance and AI-enabled marketing, or any combination of these areas based on their needs.

Support is available in the following areas for discrete matters, ongoing outside counsel, interim or overflow support, policy and process development, training, contract review and strategic projects.

• Advertising claim review and substantiation
• Influencer, endorsement, testimonial and social media campaigns
• Promotions, sweepstakes and contests
• Pricing, subscriptions, automatic renewal and cancellation practices
• Comparative advertising and competitive claims
• Direct marketing, including email, telephone and text-message campaigns
• Consumer disclosures and customer-facing experiences
• Sponsorship, agency, event and talent agreements
• Competitive advertising disputes and pre-litigation matters

• Cookies and other tracking technologies
• Consent and preference-management practices
• First-party data, personalization and audience development
• Targeted advertising and ad-tech risk
• Privacy notices and consumer disclosures
• Data processing, sharing and vendor agreements
• Privacy impact assessments and privacy-by-design
• U.S. state, federal, and international privacy law compliance
• Coordination with privacy, security, compliance and marketing teams

• Review of generative AI and automated tools
• Enterprise-wide AI policies, standards and governance processes
• Risk-based intake, review and escalation frameworks
• AI-generated content and related disclosures
• Advertising claims involving AI and related substantiation
• AI-enabled marketing ecosystems, including chatbot advertising, sponsored recommendations, conversational commerce and agent-assisted customer journeys
• Consumer transparency, endorsement and disclosure issues in AI-generated or AI-mediated interactions
• Personalization, profiling and use of customer data in AI-driven marketing
• Intellectual property, confidentiality and data-use considerations
• AI vendor diligence and contracting
• Practical guidance and training for legal and business teams